Harvie the mouse (the only inhabitant of the 200-year-old barn when it was converted into a brewery) had been underused and that the hierarchy of messaging had become confused. So retaining the key elements of the branding, we redesigned the bottles and cans, plus stretch the application into new channels, which is now being rolled out across Europe.
Agency: Lucky Generals
Head of Design: Jim Bletas
Design Director: Shakira Twigden