Harviestoun Brewery has been making award-winning craft beers in Scotland since 1983, and is stocked in upmarket outlets like The Connaught and Harrods. It was one of the first brands to successfully bridge the gap between the modern and the traditional worlds of beer. However they weren't feeling modern or contemporary.

Harvie the mouse (the only inhabitant of the 200-year-old barn when it was converted into a brewery) had been underused and that the hierarchy of messaging had become confused. So retaining the key elements of the branding, we redesigned the bottles and cans, plus stretch the application into new channels, which is now being rolled out across Europe.

Agency: Lucky Generals
Head of Design: Jim Bletas
Design Director: Shakira Twigden

OOH/design/art direction/branding