Little Moons are bite-sized balls of ice cream wrapped in delicious soft, sweet mochi dough. Eating one is like nothing you’ve ever experienced before, so we developed a brand platform and launch campaign that brought this joyfully uplifting and unusual sensation to life. We wanted to make Little Moons famous and desirable under the proposition 'Ice cream from another world'.

We made a unusual, premium and sophisticated world that the Little Moons could live and float in. By leaning into their colour palette we were able to really bring the product and boxes to life.

Agency: Lucky Generals
Head of Design: Jim Bletas
Design Director: Shakira Twigden
Creative Team: Tom Madden and Morgan Hinds-Shorland

OOH/design/art direction/photography