Business bookings are really important for Premier Inn, especially from ‘Small to medium sized enterprises’ who have to send people all over the country to work. These companies aren’t all that big and no one is travelling overseas, so they tend to organise all the hotels themselves, often just using the same process the rest of us would. In recognition of this, Premier Inn has developed some tools that can make organising business hotels quicker, cheaper and easier.

Our campaign highlighted the perks around the office when you started to used Business Booker tool. We used typical office items to lean into the business side of the campaign while applying hand drawn typography to add a sense of humanity and warmth.

Agency: Lucky Generals
Head of Design: Jim Bletsas
Designer: Shakira Twigden

OOH/design/art direction/lettering